Who should be in charge of an ad campaign? The clients or the ad agency? That’s a question presented to interviewees in the documentary “Art & copy”. If the ad agencies were to please the clients in anyway they could and not push the boundaries, there may not have been “The end of the plain plane” or “If you’ve got it, flaunt it” Braniff campaign.
Braniff revamped the look of airline uniforms with Emilio Pucci’s bold colors — turquoise, parrot, green, and purple, go-go boots, and even space helmets. The stewardess job has since been more appealing. United Airlines, in 1967, recruited with the slogan “Marriage is fine! But shouldn’t you see the world first?” and with Jean Louis’s mini dresses and matching hats.
Long gone is the “golden-age” of flying. Christian Lacroix for Air france or Kate Spade for Delta were not much fanfare. The plane is back to be in plain and the stewardesses are now married. No more fun colors and prints for the long haul. Who is to blame? The companies that are too conservative, or the ad agencies that only work for the clients' needs?
Pucci for Braniff
Pucci for Braniff
Pucci for Braniff
Jean Louis for UA
Jean Louis for UA
Jean Louis for UA
Pictures of Jean Louis for UA from: Colette
