Robert Frank for the Aspesi Catalog
Photo credit: 5B4
The Milan store of Aspesi on Via Montenapoleone, designed by Antonio Citterio, is a showroom displaying sculptures, video screens, and toys. The laundry detergent designed by Dirk Van Dooren of Tomato looks so much like a drink bottle that I almost asked the question that may make them go bananas: "what kind of drink is it?"
Shot in the late 1980s and the mid-1990s, the campaign photos may have, intentionally or not, pushed the budding ascetics of “street” style--embraced by Corrine Day at the same period and followed by a generation of work by Juergen Teller, Craig McDean, David Sims and Glen Luchford.
In the city where dressing well is a responsibility rather guilty indulgence, the Milanese, strolling in the piazzas and the cafes, may enjoy more responsible-people watching this week.
Aspesi showroom display
Aspesi Detergent