Who should be in charge of an ad campaign? The clients or the ad agency? That’s a question presented to interviewees in the documentary “Art & copy”. If the ad agencies were to please the clients in anyway they could and not push the boundaries, there may not have been “The end of the plain plane” or “If you’ve got it, flaunt it” Braniff campaign.
Braniff revamped the look of airline uniforms with Emilio Pucci’s bold colors — turquoise, parrot, green, and purple, go-go boots, and even space helmets. The stewardess job has since been more appealing. United Airlines, in 1967, recruited with the slogan “Marriage is fine! But shouldn’t you see the world first?” and with Jean Louis’s mini dresses and matching hats.
Long gone is the “golden-age” of flying. Christian Lacroix for Air france or Kate Spade for Delta were not much fanfare. The plane is back to be in plain and the stewardesses are now married. No more fun colors and prints for the long haul. Who is to blame? The companies that are too conservative, or the ad agencies that only work for the clients' needs?
Pucci for Braniff
Pucci for Braniff
Pucci for Braniff
Jean Louis for UA
Jean Louis for UA
Jean Louis for UA
Pictures of Jean Louis for UA from: Colette
Look at their uniform nowdays...I did not even know they did have golden days before:P
ReplyDeleteThat Slogan is funny,somehow reminds me a family we met in the airport on the way back.The wife and the kids were talking about how much fun they just had, the husband didn't seem like enjoying himself at all.He told us:"You know why usually men do not live longer than women?" Pause..."Because they don't want to!" LOL...funny old man...acted like a spoiled kid.
I could just picture the scene you were talking about.
ReplyDeleteI like to see those kind of old men, they talk like natural stand-up comedians.
From my point of view this uniform is much more better than than the one, which are used today. I think that it is very important to create good atmosphere during a flight. And bright colors and original prints will definitely help.
ReplyDelete