“Big is the enemy of cool.” Richard Hayne, an anthropology graduate, was referring to owning all the stores instead of going for franchising. But the three-story Anthropologie store opened this month on Regent street in London, with a gigantic whale made of wasted packaging, a fabric tree made from thousands of tea bags, and a vertical garden, is anything but a small venture outside of the U.S.
“I don’t want anything in the store or in my home that doesn’t have soul and a sense of history” with Keith Johnson, the man who shops globe and haggles like a local in flea markets, villages, and art studios, the anthropologie stores acquire one-of-a-kind pieces. Hopefully those stepping out of the store, enjoying one-of-a-kind aftertaste, would range as wide as the span of Glen Senk and Keith Johnson’s relationship—from teen age to the 50s. Maybe that's what Hayne really meant by "complete lifestyle".