Friday, December 10, 2010

A trench of four cities

Although certainly not at the same scale, and perhaps not even in the same genre as the films that the Fashion Film Festival includes, 4 x 3.1 presents a modest debut of Phillip Lim’s collaboration with young artists.

The opportunity to collaborate with Lane Crawford was presented to Phillip Lim, which was no less than a quick entry prelude to the flagship store in Hong Kong under plan for 2011. As chief executive of 3.1 Phillip Lim, Ms. Wen Zhou, who started 3.1 Phillip Lim at age 31, sees Hong Kong as a hot spot for opening the first location in China—a good reason to choose a Hong Kong based photographer Victoria Tang, daughter of the founder of Shanghai Tang, to shoot one of the quartet.

“There is a real mysterious aura that comes from a woman wearing a trench”, said Phillip Lim. The white trench, with feminine bow detail—a trademark of the designer, wonders through the streets in four cities: HongKong, Beijing, Paris and NYC. If only the white trench could make into a film with a mysterious heroine character, designed to fit with the distinctiveness of the clothing line (Rodarte for Black Swan as the most recent endeavor), it could be more memorable.

Reference: Dazed, WSJ


  1. Oh I love it!!! I can never resist a white trench coat~~~The picture took on the beach is funny and cute.
    PS, the video clip doesn't work to me.

  2. The trench has very nice details--buckle on the back of the collar and bow in the front...

    Try double click to get to youtube, or search for "Victoria Tang for 3.1 Philip Lim" on youtube.

  3. I love trench too!
    I miss the good old days when I could go to work in a trench and go shopping with you after work.
    Now a trench is just too formal for work here in the valley.:(

  4. Recent rainy days have been perfect excuses to wear trench :)