A holiday window pop-up with no Santa or reindeers? Tokujin Yoshioka (吉冈德仁 ) made it at the Maison Hermès in Tokyo. The silky scarf softly sways in the air in response to the image of Tae Kimura (木村多江) projected on a monitor. As Yoshioka puts it “one can perceive someone behind the scarves as if life were being breathed into them”.
If Issey Miyake (三宅 一生) had not looked for non-fashion talent to bolster his product line, Yoshioka’s collaboration with fashion designers may not have started that early. Besides the clever designs that shows the natural movements in daily life, the names of the projects are playful and memorable too: “media skin” cell phone, “honey-pop” chair, “kiss me goodbye” chair, “crystal forest” Swarovski storefront in Ginza, “pleats please”, and now, how do we name the Hermès display? Obviously “blown away”.
Collaboration with Issey Miyake
Colloration with Swarovski in Ginza, Tokyo
Collaboration with Camper