Saturday, January 9, 2010

Venetia Scott


Venetia Scott
 
Venetia Scott from the Sartorialist

Venetia Scott--The stylist, creative director for both lines at Marc Jacobs found magazines less and less interesting because of the advertisers' increasing influence over magazine editorials. Luckily, Marc Jacobs sees eye to eye with her that ad doesn't have to be about the product.

Marc Jacob's first ad featured Kim Gordon performing on stage after she was spotted wearing his dress on tour. How about that to start a campaign rather than models walking out in a dress? Since then, his ad campaign has always been more intrigued in what people do than what they look like.

Although the power of advertising forces editorials to reluctantly loose bargaining power-- as seen and disheartened by stylists like Venetia Scott, the boundary of ads and editorials, may just become more and more blurred.

I wonder what Kim Gordon plans to wear tomorrow at the Fillmore, San Francisco.

Reference: PoneyStep


Kim Gordon in Marc Jacobs' ad

 
Kim Gordon wearing a Marc Jacobs dress on stage
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5 comments:

  1. q9y81/12/2010

    So true about the magazines. I stopped buying fashion magazines about two years ago and don't miss them at all. ;-)

    ReplyDelete
  2. Yi1/15/2010

    I found some catalog having similar function as magazines now. What are the popular fashion magazines in Europe?

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  3. q9y81/16/2010

    Almost the same magazines like in the States, vogue, glamour, instyle, myself... I buy occasionally 032c, which is a magazine from Berlin, it's a mix of fashion, politic, architect and art. Sometimes I buy london based wallpaper too.

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  4. Anonymous1/23/2010

    Interesting education:D
    032c sounds so cool as a magazine name! It reminds me of color code in cosmetic product right away:-)
    And when I wiki the magazine, surprisingly,it is indeed a color code:P
    "The publication's name refers to a Pantone color code; in the Pantone Matching System, 032c refers to a bold red."
    ---Bobcat

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  5. q9y81/26/2010

    Bobcat, you are absolutely right! 032c is the code of red. That's why every cover of 032c issue has a bold red border. :-)

    ReplyDelete

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