Photo credit: Racked
Guerrilla marketing—catching consumers unaware through highly unconventional and sometimes shocking means—has brought lots of trouble to companies adopting it, including IBM in San Francisco and Microsoft in NYC. Just picture stickers of a company logo or graffiti painting that blanket city landmarks, it is fun for the viewers but intrude the public if not planned well.
Although claiming to use a guerrilla marketing campaign, Alexander Wang’s first Ad is much more mild than it sounds—putting up posters on the streets of NYC. Granted, not wasting the budget on the billboards or buses or magazines does fit the brand’s humble but urban style, but we expected it to be just a little bit grungier.
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